When your feeds are dominated by ostensibly simple tutorials for a flawless complexion, having sensitive skin can make you feel like an outsider. Many of those multi-step regimens rely on skincare ingredients and make-up products that just aren’t suitable for those of us with skin concerns such as redness and dryness. But there are two things worth keeping in mind. First: there is no such thing as ‘flawless’ skin – the goal should always be a version of your own skin that looks and feels healthier. And second: while sensitive skin requires a delicate hand, achieving a smoother complexion is far from impossible.
IT Cosmetics Your Skin But Better CC+ Cream is something of a legend in beauty circles. Developed with dermatologists and plastic surgeons, it was a trailblazer upon its launch in 2008, and has become the number one premium CC cream franchise in the UK*. Combining skincare ingredients with full coverage colour correction, it immediately masks imperfections while also delivering long-term benefits.
IT Cosmetics CC+ Cream: the ingredients list
In most cases, sensitive skin demands a focus on hydration and barrier support. Two of the best ingredients for this are hyaluronic acid and niacinamide – both found in IT Cosmetics CC+ Cream. You’ll likely be familiar with the former, a skincare staple that can help skin retain moisture, but the latter, a form a vitamin B3, is only just beginning to break into the mainstream (though it’s been a favourite among beauty editors for quite a while now).
The formula targets redness, helps to strengthen skin barrier, and contains SPF 50. The Natural Matte formula can also help to control oil production.
While IT Cosmetics CC Cream works to hydrate and soothe skin, it also gives full coverage that builds and blends beautifully. As countless TikTok reviews attest, the liquid formula balances out redness and dark circles and reduces the appearance of large pores. Most importantly, it looks and feels like skin, without any creasing or cracking. There are three finishes on offer, each tailored to different skin types – natural, natural matte (for oily skin) and luminous glow (for normal to dry skin) – with up to 30 shades for the perfect match.
How to use IT Cosmetics CC+ Cream
The CC+ Cream can be used to create a natural, ‘no make-up’ look in place of foundation.
After cleansing and moisturising, apply one or two pumps of CC+ Cream directly to the skin.
Use a dense brush to blend, focusing first on the parts of the face where you want the most colour correction – like under the eyes, around the mouth, chin and centre of forehead. The IT Cosmetics Heavenly Luxe Complexion Perfection Brush #7 is specifically designed for a flawless application.
Build to full coverage, aiming for a natural look.
Visit Boots to shop the full collection.
*Source: Circana (UK) Ltd, Retail Tracking Service, Prestige Makeup Foundation by Franchise Line, CC Cream, Value & Unit Sales, January – December 2024