Skin care brand Byoma is set to host its first-ever immersive pop-up in London, offering consumers an interactive experience that brings the brand’s science-driven formulas to life.
The one-day event will take place on 13 March, at immersive museum Frameless, located in the UK capital’s Marble Arch.
The brand says visitors will have the opportunity to explore Byoma’s cult-favourite serums, cleansers and mists in a dynamic, multisensory setting.
For Byoma, accessibility has been at the core of its mission, and the skin care brand says this pop-up is an extension of that ethos.
While many beauty brands showcase their latest innovations exclusively to press and influencers, Byoma wants to take a different approach, one that puts its community first.
“One of our pillars as a brand is accessibility, we want to ensure that everything we do works to democratise and demystify the skin care space,” a spokesperson from Byoma told Cosmetics Business.
“Brands will often preview their NPD to press and influencers, but why stop there? We wanted to open our event to our community of over 1.5 million Byoma besties.”
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